Download e-book for iPad: Events als Instrumente des Regionalmarketing: Entwicklung by Julia Köhler

By Julia Köhler

ISBN-10: 3658071133

ISBN-13: 9783658071134

Um mit einem occasion optimistic Effekte in der Veranstaltungsregion zu erzielen, ist eine umfassende Eventwirkungskontrolle unerlässlich. Julia Köhler entwickelt einen Bezugsrahmen, der eine detaillierte, mehrdimensionale Wirkungsanalyse von occasions in Regionen ermöglicht sowie eine Verknüpfung dieser Wirkungsanalyse mit den Handlungsfeldern des Regionalmarketing vornimmt. Die Tauglichkeit des Bezugsrahmens überprüft die Autorin mit einer empirischen examine. Ihre Ergebnisse zeigen, dass das untersuchte occasion optimistic Effekte auf die regionale Wirtschaft und die Lebensqualität der einheimischen Bevölkerung entfaltet. Dem Regionalmarketing wird mit dem Bezugsrahmen ein tool an die Hand gegeben, welches eine umfassende examine der Effekte von occasions erlaubt, um daraus entsprechende Handlungsempfehlungen zur optimalen Gestaltung abzuleiten.

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Events als Instrumente des Regionalmarketing: Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle (Markenkommunikation und Beziehungsmarketing) (German Edition) by Julia Köhler


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Download e-book for iPad: Events als Instrumente des Regionalmarketing: Entwicklung by Julia Köhler
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